In a baffling news, a 27-year-old YouTuber Naomi McRae has been reported to have earned Rs. 7.5 crores for chewing food on camera. Yes, you read it right. The Canada-born YouTuber makes ASMR videos on YouTube and has revealed that she earns over £750,000 (Rs 7.5 crore) for making chewing noises that her 7.7 million YouTube followers love to hear.
Naomi reportedly had a career in fitness and health, but decided to ditch it after she identified a huge demand of ASMR content on YouTube. Naomi’s YouTube channel is HunniBee on which she started making ASMR content five years ago.
For the unversed, ASMR or autonomous sensory meridian response, is a relaxing feeling that starts from the scalp and moves down the body. The relaxing sensation is triggered by various kinds of sounds, including whispering, crackles, and in Naomi’s case, chewing food.
On her YouTube videos, Naomi can be seen eating things such as edible makeup items, champagne bottles, chocolate bars, and other junk food.
The Facts of the Matter
In a world where people are going mad about exclusive and non-replicable digital artwork (yes, we’re talking about NFTs), is it a surprise to anyone that a woman is earning crores of rupees for chewing food? The news comes just months after another popular celebrity made buzz for selling her farts in a jar for Rs. 38 lakhs per week.
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Meet Naomi McRae, Woman Who Earns Rs. 7.5 Cr for Chewing Food
Meet 27-year-old Naomi, a YouTuber from Canada who is making over $1 million (Rs. 7.5 crores) per month for eating food on camera and producing chewing noises that her 7.7 million subscribers love. Her YouTube channel is called HunniBee where Naomi posts ASMR videos.
What is ASMR Content?
For those who may not know ASMR stands for autonomous sensory meridian response. ASMR content leaves the content consumers with a feeling of relaxation that starts from their scalps and moves down their bodies. The feeling of relaxation is triggered by certain sounds such as whispers, crackles, and in Naomi’s case, chewing food.
According to a Mirror report, the now 27-year-old YouTuber started her career in the fitness industry. However, after discovering the need for ASMR content, she decided to do away with her fitness career and ironically, started eating junk food on camera.
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How Naomi Got Intrigued with ASMR
It all started with Naomi’s own fascination with ASMR videos. She used to watch people doing make-up as it made her feel relaxed and helped her fall sleep. Naomi described that when she was 16, she came across ASMR video of a creator called Gentle Whisperings. “She was tapping on a mirror while whispering and I instantly got this intense wave of tingles at the top of my head, to my shoulders and down my back,” Naomi said.
Making Mukbang Videos
A switch flipped in Naomi’s head and she started to produce some basic ASMR videos. After working for her channel as a side hustle, Naomi realized that there was a need of “mukbang” videos on YouTube. Mukbang videos are videos where a person eats on the camera.
“It was then that I decided I wanted to make this a mukbang channel. It only took three months after that for me to hit my first 1 million subscriber,” she was quoted saying. Since then, she has continued exploring various ways to entertain (and relax) her subscribers).
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Naomi has Traveled World with Husband
She reportedly eats things such as edible make-up items, edible champagne bottles and simple things such as chocolate bars and macarons. Her fans have loved the ASMR content and Naomi continues to rake in cash and has also traveled the world with her husband.
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