While the social media platform Super Bowl 2021 featured an advertisement on the protesting farmers aka farmers’ protests in India, the ad was only broadcast in parts of California. Yes, Don’t be surprised.
Social media platforms were discussing on Sunday evening about an advertisement that ran in the Super National 2020 in the American National Football League. On Monday morning, several verified Twitter handles tweeted that it was indeed broadcast in the Super Bowl.
The Super Bowl is one of the most-watched sports events in the US and a commercial telecast during the event could cost between 5 and 6 million dollars, ranging from Rs 36 crore to Rs 44 crore. But, contrary to the message by pro-farmer protests, groups, and organizations, the advertisement was broadcast only in parts of California.
“Watch the message of support for farmers during this Super Bowl. We are hearing this Super Bowl Ad will air on Channel 47 KSEE 24, in Fresno County, California, 3-3:30 pm.”
BREAKING: Watch message of support for farmers during this Super Bowl. We are hearing this Super Bowl Ad will air on Channel 47 KSEE 24, in Fresno County, California, 3-3:30pm.
— UNITED SIKHS (@unitedsikhs) February 7, 2021
The 30-second ad began with a quote from Martin Luther King Jr. and called the ongoing farmers’ protest “the biggest protest in history”, but was not part of the actual Super Bowl event. It was funded by the Valley Sikh community in the form of a pre-Super Bowl advertisement to raise awareness about the opposition of farmers in India to local channels.
Even though it was not aired at the Super Bowl event, singer Jazzy B put out a video claiming that it was.
— Jazzy B (@jazzyb) February 7, 2021
One more verified tweet by another pro-farmer protester Simran Jeet Singh said, “Here’s the Super Bowl ad featuring the Farmers Protest If you haven’t heard about it yet, now is the time to learn. It’s an issue of injustice that affects all of us.”
Although some reports have suggested that it has also aired in some other parts of the US, no claims have been confirmed yet. More than 100 million people tune into CBS to watch the Super Bowl event on TV.
However, in a video message that aired four days ago, City of Fresno, California Mayor Jerry Dyer joined celebrities, activists, and politicians in solidarity with Indian celebrities.
She quoted- “I’m going to continue to fight for what is right because this is unfair, it’s oppressive and we are going to fight for the people in our community as well as those people in India,”.
The Super Bowl is a platform where some of the world’s most famous ads are launched every year and are among the most expensive ad slots on American television.