It’s no wonder that Indian stars are well paid for their talents. Wealth flows freely in the entertainment business, whether it’s cricket or Bollywood. Alia Bhatt, Shilpa Shetty, Ayushmann Khurrana, Tiger Shroff, Varun Dhawan, Sara Ali Khan, Suniel Shetty, and Sonu Sood are among the many Bollywood celebrities who poured their wealth into Indian startups.


India has around 100 unicorns, making it the 3rd largest startup ecosystem. Whereas venture capital firms, angel investors, industrialists, and HNI’s have been backing rising firms, Bollywood celebs also ventured into the Indian startups. Plenty of popular Bollywood Celebs have stepped into the shoes of stockholders, and a few have even co-founded one or two ventures. There are countless examples.

From Bollywood diva Alia Bhatt to Action star Tiger shroff, below is a roundup of ten business-savvy celebs who’ve intelligently ventured into Indian startups:

1. Alia Bhatt

Alia Bhatt is a prominent Bollywood diva. She began investing with StyleCraker and listed unicorn Nykaa in 2021. She then went on to initiate Ed-a-Mamma, a children’s clothing fashion line that appeals to children aged two to fourteen. The company markets its products both on its website and on Amazon and Flipkart.

She also ventured into, a direct-to-consumer wellness firm that turns floral detritus into charcoal-free luxury scented sticks and related goods, in 2021.

2. Ayushmann Khurrana

Ayushmann Khurrana is one of the most versatile Bollywood actors in the latest days. He apparently made his first acquisition a few years ago in 2019. He was originally simply the face of the business The Man Company, but he afterward became an investor when he invested in Helios Lifestyle Private Limited, the company producing this men’s luxury grooming supplies range. Bhisham Bhateja, Hitesh Dhingra, Rohit Chawla, and Parvesh Bareja established The Man Company in 2015.

3. Tiger Shroff

Tiger Shroff, best known for his action blockbusters, acquired an unknown sum in the English training startup Freadom in January 2022. Tiger Shroff founded his clothing company Prowl previously this year, which offers garments on its website as well as the online platform Amazon.

Kavish Gadia and Nikhil Saraf launched the brand in 2016, and it employs AI and data science to help people study English. It enables youngsters to learn to read in English in any place where the language is a desired second language.

4. Samantha Ruth Prabhu

Samantha Ruth Prabhu, an Indian star who earned her Bollywood debut in Family Man-2, partnered with SustainKart, an online platform for sustainable items, in March 2022. SustainKart’s seed phase incorporates her investment. In addition, the firm unveiled the rollout of its first retail franchise model.

5. Sara Ali Khan

Sara Ali Khan, an Indian actress, entered pop-culture brand The Souled Store as an equity associate in March 2022. The Souled Store, situated in Mumbai, was founded in 2013 by three teenagers Vedang Patel, Rohin Samtaney, and Aditya Sharma as an online platform for pop culture products. Its merchandise includes everything from t-shirts, boxers, backpacks, and phone covers to socks, pins, badges, and much more.

The startup pledges to be India’s biggest fan apparel marketplace, with trademarks from Disney, Warner Bros, WWE, IPL teams, EPL clubs, and Viacom18.

6. Shilpa Shetty

Shilpa Shetty, the yoga diva, has funded about 1.6 crores in the baby childcare firm MamaEarth in 2018. It is Asia’s first brand whose items are ‘MADE SAFE’ accredited. The brand assures that it only employs the best possible substances that are ISO, GMP, and Non-GMO compliant.

7. Sonu Sood

Sonu Sood’s prominence skyrocketed after the pandemic account of the fantastic aid he provided in every manner to all who requested it. He did everything, from aiding those searching for oxygen cylinders to aiding those who had been relocated. Fintech startup Spice Money has been endorsed by actor Sonu Sood as an excellent spot to put his funds.

8. Suniel Shetty

Suniel Shetty is involved in the Indian startup enviro in addition to his stellar acting career. He invested an unknown sum in the fitness firm Aquatein in February 2022. In addition, he was awarded Aquatein’s brand ambassador. Aquatein is a keto-friendly, gluten-free, lactose-free, and 100 percent vegetarian beverage developed by Ananta Prabhala in 2019.

9. Varun Dhawan

Varun Dhawan, a Bollywood celebrity, recently financed Curefoods, a cloud kitchens startup centered in Bengaluru. He became the brand ambassador for EatFit, a Curefoods brand after the company signed a long partnership with him. In addition, the actor made an unspecified investment in the D2C nutraceutical business Fast&Up in 2021.

10. Farhan Akhtar and Zoya Akhtar

Farhan Akhtar, a Bollywood actor, playback singer, and screenwriter, and his sister, an Indian filmmaker, director, and scriptwriter Zoya Akhtar, have made an undeclared stake in electric vehicle maker Ola Electric. Other stakeholders in the EV manufacturing business included Paytm founder Vijay Shekhar Sharma.


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