The Indian government has introduced the subsidized sale of ‘Bharat Atta’, a branded wheat flour, at Rs 27.50 per kg across the country. This move comes amid rising inflation and aims to ensure affordable access to essential food items, especially in the lead up to the festive season.
Details of the Initiative
The ‘Bharat Atta’ initiative was inaugurated on Monday by Union Minister Piyush Goyal. Under this scheme, the wheat flour is being made available through cooperative bodies like NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and NCCF (National Cooperative Consumers Federation of India).
Bharat Atta is being sold in packs of 10 kg and 30 kg at the outlets of cooperatives as well as retailers like Mother Dairy and Kendriya Bhandar. The government has set its price at Rs 27.50 per kg, nearly Rs 15-20 lower than market rates of Rs 40-45 per kg.
A thoughtful gift from PM @narendramodi just in time for the festivities!
Introducing 'Bharat Atta' to redefine affordability and nutrition.#BharatAtta pic.twitter.com/LVWRf9oPdi
— MyGovIndia (@mygovindia) November 6, 2023
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Government Measures to Control Prices
This subsidized sale is part of the government’s efforts to control food inflation, which has been persistently high in recent months. Other steps include:
- Increasing supply via Open Market Sale Scheme (OMSS) under which Food Corporation of India (FCI) sells wheat and rice stocks to bulk buyers
- Extending the free food grains scheme for the poor by 5 years, incurring an additional Rs 2 lakh crore expenditure
- Restricting exports of wheat, rice, broken rice, and wheat flour to ensure adequate domestic availability
त्योहारों पर देशवासियों को PM @NarendraModi जी का उपहार।
आज भारत आटा लॉंच किया जिसके फलस्वरूप उपभोक्ताओं को अच्छी गुणवत्ता का आटा, दाल और प्याज कम कीमतों पर सुनिश्चित होगा।#BharatAtta pic.twitter.com/8ZZ5z7R2xj
— Piyush Goyal (@PiyushGoyal) November 6, 2023
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Impact on Farmers and Consumers
While the move will provide relief to consumers from soaring wheat prices, some farmer organizations have voiced concerns regarding its impact on crop procurement and minimum support price payments.
The government states that adequate procurement will be maintained to sustain the subsidized sales. However, export curbs have already impacted wheat exports, which were projected to cross 10 million tonnes this year.
A revolution in your daily diet!
Introducing 'Bharat Atta' to reshape affordability and nutrition.
100 mobile vans are on the move, bringing 'Bharat Atta' to your doorstep.#BharatAtta pic.twitter.com/9h3BeSLNZb
— MyGovIndia (@mygovindia) November 6, 2023
Outlook for Prices and Government Finances
With global demand shrinking due to the economic slowdown, wheat and rice prices are expected to remain subdued in the coming months. The government is betting on this factor to continue subsidized sales without significantly impacting its finances.
However, much will depend on rainfall and production in the upcoming rabi season. The free foodgrains scheme extension entails additional annual expenditure of Rs 2 lakh crore. Along with subsidies on fertilizers, LPG and now wheat, rising welfare spending could pose a challenge for the government’s fiscal position.
🥖 A revolution in your daily roti! 🍽
'Bharat Atta’ is here to redefine affordability & nutrition.Join us on 6th November 2023, as Hon’ble Union Minister, Shri Piyush Goyal flags off 100 mobile vans for the sale of ‘Bharat Atta’.
Let's knead good health together! #BharatAtta pic.twitter.com/h5wBtuRqZa
— Department of Food & Public Distribution (@fooddeptgoi) November 6, 2023
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