In a peculiar development coming from Japan, a man has rented himself to do nothing and has attracted thousands of clients, proving that anything is possible in 2022. The 38-year-old man has been identified as Shoji Morimoto and was quoted in a Ladbible report as “laid-back, disinterested kind of guy his family”. On Twitter, Shoji has a handle called ‘Nothing Rent-a-Man’, and since he started his new ‘job’, he has completed 3,000 assignments. And if you asked what the man did, well, you would be guilty of not paying attention. The man literally doesn’t do anything. “I don’t make a special effort. I reply to chit-chat”, the man claimed, as quoted by a CBS News report.


In the era of ‘move fast and break things’, where millennials complain of a ‘burnout’ after ‘hustling’ day and night, there are some people making a fascinating difference. These men and women are paid to sleep for researches or play video games for gaming giants. They are subjects of some fascinating experiments where they are asked to watch films, indulge in fun activities, and ultimately get paid.

However, a man from Japan has set a new benchmark. The man has raised a buzz for renting himself to ‘do nothing’.

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The Facts of the Matter

In a world where time is money, the mere presence of a person for someone struggling with loneliness is priceless. So if you’re someone like that, you can rent Shoji Morimoto from Japan for a price of ¥10,000 (Rs. 650) to “do nothing”. Mr. Shoji’s promise is simple, he won’t do anything, he will just “eat, drink and give a easygoing remark”.

Thanks to his interesting job profile, and the growing loneliness among people, Mr. Shoji is a hit among his clients. How big of a hit you ask, he sees as many as 3-4 ‘clients’ per day and has served 3,000 persons since he landed himself into a new ‘job’.

How Shoji Morimoto Started with His ‘Business’?

Mr. Shoji started on his new ‘business’ in 2018. He took to Twitter and created a handle called ‘Nothing Rent-a-Man’. From his Twitter handle, he fired a tweet which read, “I offer myself for rent, as a person who does nothing. Is it difficult for you to enter a shop on your own? Are you missing a player on your team? Do you need someone to keep a place for you? I can’t do anything except easy things.”

So technically, Mr. Shoji doesn’t do “nothing”. But with bare-minimum, he has accomplished a lot. Earlier, during the testing phase of his side-hustle, he gave his services for free. Realizing that he would be overwhelmed with a lot of demand, he started charging people for his services.

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A Look at Shoji’s Clients

According to a The Independent report, most of his clients are those who are suffering from loneliness, are bored, or who want a easy going ear to hear them out. Since offering his services, Mr. Shoji has accompanied a client for a lunch, became a selfie-buddy for a client who wanted to put pictures on Instagram, accompanied a hesitant patient to hospital, and met people who would want to rent thanks to their challenging jobs.

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Shoji Morimoto’s Mantra

An Independent report quoted Mr. Shoji saying, “I’m not a friend or an acquaintance. I’m free of the annoying things that go with relationships but I can ease people’s feelings of loneliness.”

He further shared the importance of giving people a support without telling them to persevere or work hard. ” I think the best thing to do is to make it easier for them by staying at their side,” he said.


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