Meet ‘Treasure’ aka Trevor Hooton, a ‘professional cuddler’ who charges Rs. 7,000 for an hour-long session of cuddling. While ‘professional cuddler’ can sound like a made-up, bizarre professional, it has emerged as one of the most sought after therapeutic sessions.

In the past few years, ‘professional cuddling’ is being billed as therapeutic, nonsexual touch therapy. In a world full of people who are increasingly lonesome and on their own, cuddling is emerging as a safe choice for people to decompress, unwind and learn how to form connections.

30-year-old Trevor, who goes by the name “Treasure” among his clients, has a business aptly called ‘Embrace Connections, in Bristol UK. In the ‘about’ section of his website, Trevor mentions – “People are aching for better connections. To find their people, and develop relationships. To be in more secure relationships. To feel happier”.

At ‘Embrace Connections’, Trevor and his team offers ‘cuddle therapy’, ‘connections coaching’, ‘pair massage’, ‘acroyoga’ and more. In his interview, he was quoted saying, “Many people struggle to make those and that’s where I step in — it’s more than just cuddling, it’s giving people the things they need, whatever that might be.”

While a cuddle session is priced at Rs. 7,000 per, connections coaching session is priced at Rs. 8,500 and pair massage is priced at Rs. 11,333.

The Facts of the Matter

A 30-year-old man identified as Trevor Hooton is making the buzz on social media for his unique profession and business. Trevor, who is often called Treasure, among his clients, is a ‘professional cuddler’ who charges Rs. 7,000 for an hour-long session of cuddling.


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Importance of ‘Cuddling’

While this may all sound too strange to some, it should be noted that the profession involves a ‘non-sexual cuddle session with a certified professional cuddler’. Cuddling, which some may consider for granted, is important for people who may be on their own, and are not in tune with their emotions.

As more and more people continue to deal with their daily hustle and are left to be on their own, they prefer to decompress with a cuddlist.


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Embrace Connections and its Services

30-year-old Trevor Hooton, who goes by the pronoun they/them, has started his own business aptly named ‘Embrace Connections’. At ‘Embrace Connections’, Trevor aka Treasure offers services such as ‘cuddle therapy’, ‘acroyoga’, and ‘connections coaching’.

“I built a business based on my passions for building human connections,” Trevor said in a recent interview. “Many people struggle to make those and that’s where I step in. It’s more than just cuddling, it’s giving people the things they need, whatever that might be,” they noted.

“With cuddle therapists, you’re hiring their time, attention and care. It’s more than just hugging a stranger,” Trevor said.


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What is ‘Cuddle Therapy’?

Describing his ‘cuddle therapy’ service, Treasure said that it is platonic intimacy based on whatever the client prefers. Before the therapy session, he and the client go through guidelines so that they are on the same page. “There is a lot of checking in to see how they feel and what they want – whatever helps them to feel safe and calm,” he said.

 

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