OnePlus and OPPO are sister concerns owned by the Chinese parent group BBK Electronics. After the increasing close collaboration between the two brands over the past few years, OnePlus is officially merging with OPPO. OnePlus will operate as an OPPO sub-brand but it will still work as an independent entity.
Ultimate Goal- Sharing resources, reducing operating costs
The brand, OnePlus, that specialized in making high-quality functioning smartphones and had ambitions of giving a tough competition to the iPhone is now settling as a sub-brand of Guangdong OPPO Mobile Telecommunications Corporation Ltd.
Smartphone enthusiasts and members of the technology media have always known the close co-operation between OPPO, Vivo, and OnePlus, down to most products being strikingly similar both in appearances and features; finally after a long wait the two brands are now making it official.
The move seems to be majored at sharing resources and reducing operating costs associated with running two separate consumer technology entities.
Various product teams, both for OPPO and OnePlus
Interestingly, OnePlus co-founders Pete Lau and Carl Pei were colleagues at OPPO. Lau, who is the CEO of OnePlus, had also taken up the additional responsibility of serving as OPPO’s chief product officer in May 2020.
The project writing was on the wall for OnePlus as an independent entity, with Lau revealing that the two companies had since then integrated various teams.
Lau claims OnePlus will operate independently
In a recent conversation, an industry veteran said that-
“It will also allow us to be more efficient, for example, bringing faster and more stable software updates for OnePlus users.”
Despite being a sub-brand of OPPO, Lau claims that OnePlus will retain its independent operations. That means the brand will have its separate line of products and events. He also assures that OnePlus will maintain a direct panel with its customers, which is important since it has significant goodwill among its customer base due to its comprehensive community outreach programs.
Explanation by tipster Evan Blass on the alleged PR team notice
The smartphone enthusiast and tipster, Evan Blass has obtained an internal document that explains the integration in simpler terms.
The document appears to be talking points for the PR team to help explain the integration between the two brands. Point three in the memo notes-
“With the integration, OnePlus becomes a brand within Oppo, however, will continue to function as an independent entity.”
Tweet by Evan Blass
Just received these talking points on the new relationship between Oppo and OnePlus. Might help to clear up some confusion. pic.twitter.com/mIVyjcmeKD
— Evan Blass (@evleaks) June 18, 2021
Pete Lau’s official blog
An official statement was made by Pete Lau on OnePlus official blog forum; he too addressed about the same and clarified the scenario of OPPO and OnePlus working together yet OnePlus maintaining their own and different brand identity.
Check out the OnePlus official blog forum: A New Journey for OnePlus