Epitomizing the real power of internet and connectivity, a village in Chhattisgarh has become a YouTube hub where locals share as many as 40 channels amongst themselves and create content for living. The development was first brought to the fore by news agency ANI who took to Twitter and shared pictures of locals of Tulsi village in the process of creating videos for their YouTube channels.

Like any craze, the YouTuber culture was started by two friends with a dream and an internet connection. These two friends are Gyanendra Shukla and Jai Verma. Hailing from the village, Shukla was an SBI employee while his friend was a teacher. After getting involved in content creation, the two decided to quit the job and pursue their new YouTube career.

Speaking more about how the two friends started with acting in YouTube videos, Gyanendra mentioned that their fear of camera and performing went away thanks to Ramlila performance. “We got to learn a lot from Ramlila. The stage fear went away after that. There are about 3,000 people in the village. Out of which 40 per cent of people are connected to YouTube,” Shukla said.

Jai Verma, a local YouTuber said that he earns Rs 30,000 per month from earning Rs 15,000 earlier.

The Facts of the Matter

Lately, internet has become more and more a democratizing force in India. This is especially important for its citizens, who share different castes, economic backgrounds, ethnicity, and way of living. More and more people are now able to reach a wide audience thanks to social media and video sharing platforms.

A wonderful epitome of this is Tulsi village in Chhattisgarh, where a significant number of village locals also have a YouTube channel where they share infotainment content.

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How Two Friends Started YouTube Culture in Tulsi

The idea of using YouTube as a medium of communication and earning was first tested and explored by two friends Gyanendra Shukla and Jai Verma. Belonging to the same village, Gyanendra was a SBI employee while Jai was a teacher

However, after exploring the merits of YouTube and the content creation space, the two friends left their job and have since been producing content on YouTube as a means of earning.

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Village Local Left SBI Job to Create Content

A Times Now report quoted Gyanendra Shukla saying, “I worked in SBI earlier, as a network engineer. My office had high-speed internet and I used to watch YouTube videos there. I was already fond of movies. In 2011-12, a new version of YouTube was launched. At that time, there were very few channels on youtube. I was not satisfied with my 9 to 5 job. So I left the job and started with YouTube. Till now, we have made about 250 videos and have 1.15 lakh subscribers.”

How Ramlila Helped with Stage Fear?

Gyanendra mentioned that it was not an easy walkover for them to adapt to acting in front of camera for an invisible audience. Initially, he would hesitate will creating video. However, when elders of the village asked him to take part in Ramlila, it all changed for good.

Speaking about the significance of acting in Ramlila, Gyanendra said how his stage fright went away. Slowly and surely, a lot of other locals also started getting comfortable with acting.

So much so that 40% of the overall 3,000 locals are now connected to YouTube, Shukla mentioned.

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Earning Rs 30k From YouTube

Meanwhile, Jai Verma said how he has an M.Sc. degree in Chemistry. Prior to his stint on YouTube, he had his coaching institute from which he used to make Rs. 12,000 – Rs 15,000 per month. However, by churning educational and informative videos, he is able to earn Rs 30,000 per month.


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