Victoria’s Secret, the retail giant which focuses on lingerie, has inducted Priyanka Chopra as part of its VS Collective. The brand is attempting to redefine itself after suffering from losses due to its dated advertising and promotion style.

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The All-New Victoria’s Secret Collective
1) Priyanka Chopra Jonas
2) Megan Rapinoe
3) Eileen Gu
4) Paloma Elsesser
5) Valentina Sampaio
6) Adut Akech
7) Amanda de Cadenet
The VS Collective: A move too late?

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A new era has ushered upon lingerie and apparel brand Victoria’s Secret. Gone are the scantily clad angels who spread their wings at the annual Victoria’s Secret Fashion Show. In their place, a slew of high-profile and influential women is brought in, known not for their physical attributes, but their achievements. The brand in its attempt to reinvent itself is calling these group of women of VS Collective.

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The All-New Victoria’s Secret Collective

1) Priyanka Chopra Jonas

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Former Miss World winner, Priyanka has won 2 National Film Awards as an actress, is behind multiple music records in collaboration with icons like Pitbull, has penned a New York Times Best Seller, and recently ventured into the world of restaurant business.

After being inducted as one of the new faces behind Victoria’s Secret, Jonas was quoted saying-

“A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me.”

2) Megan Rapinoe

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Megan Rapinoe is a football star who serves as the captain of the United States of America’s national football team. The pink-haired footballer represented US in the 2012 Summer Olympics, winning a gold, 2015 FIFA Women’s World Cup. She’s also an advocate for numerous LGBT organizations and was included in Times 100 Most Influential People in 2020.

3) Eileen Gu

 

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At 17-years-old, Gu is the youngest of lot but a formidable force. The soon-to-be Olympian is a freestyle skier. She represented China in the 2021 World Championship in Aspen and won a gold. She has also won gold medals in the youth Olympics and Winter X games.

4) Paloma Elsesser

 

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A champion for plus size models across the world, Paloma has represented Nike, Mercedes Benz and other brands. She has also appeared on the covers of Vogue and made her acting debut in Adam Sandler starring Uncut Gems.

5) Valentina Sampaio

 

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Sampaio is a Brazilian actress & a model. She made history by becoming Victoria’s Secret’s first openly transgender model. Hailing from Brazil, she is known to have carried forward the baton for the rights of transgender individuals around the world

6) Adut Akech

 

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21-year-old Adut made her way up from the troubled lands of South Sudan to Australia. After being introduced to the world of modeling, Adut made her debut as an exclusive for Saint Laurent. She was also helped the model of the year by models.com

7) Amanda de Cadenet

Amanda is a high-profile photographer and also the founder of #Girlgaze, a one of its kind platform for female photographers. She also hosted a show called The Conversation in which she interviewed celebrities like Hilary Clinton, Lady Gaga, Gwyneth Paltrow.

The VS Collective: A move too late?

The apparel giant’s reputation took massive hits in the wake of the #MeToo movement where women called the brand out for its misogynistic culture that focuses on impossible beauty standards and ageism. The things turned from bad to worse as the company’s CEO, Lex Wexner, was found guilty of having friendly relationships with alleged sex trafficker and Hollywood producer Jeffery Epstein.

The company’s new attempt at refocusing and reinventing comes after other competitive brands have over the course of past few years have inducted plus-sized models and diverse models into its roster of models.