The recently gone viral Emirates ad has left us all wondering, was the Emirates ad really filmed on top of Burj Khalifa? To find out, we go behind the scenes of the ad. The airline recently released a commercial on social media where a woman can be seen on top of the tallest building in the world, Burj Khalifa. The building is just shy of a whopping kilometer tall and stands at a mighty 829 meters.

After the ad, a lot of netizens speculated that the ad was made with CGI (computer generated imagery) and other effects. But to their surprise, the recently released behind the scenes shows how the ad was made.


We have all seen ads with actors and models performing outlandish tasks in a thrilling environment. From soft drink commercials, to deodorants, themes of adventures and thrills give ad a feeling of excitement. However, most of us know that these stunts are performed with a green screen and with negligible concerns.

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The New Emirates Viral Ad

But a new ad by the Emirates airline has caught the fancy of the internet. The ad shows a woman dressed in the popular Emirates’ flight attendant outfit and is showing multiple placards with different messages of the airline and its services.

What makes the ad jaw-drop worthy, is a moment where the camera zooms out and the viewers find out that the woman was actually standing at the top of the tallest building in the world – the Burj Khalifa. As if the stakes were not ‘high’ enough, one can also see how the woman is just standing on a lean platform on top of the building as the wind howls around her.

Watch the Ad Here

Video Courtesy: Emirates

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Internet Left Bewildered, Speculations Made

After the ad was released, the internet was bewildered, and stupefied, to a point that several netizens across the world claimed that the video was made with the help of special effects.

Emirates Breaks Silence, Shares Behind the Scenes Footage

Soon, the ad maker and the commercial airline giant Emirates itself took to the Internet and shared a behind the scenes video. The video shows how elaborately and precisely the whole shoot was planned and executed. Further, this let to all the buzz of Emirates using CGI or green screen effects die immediately.

Taking to Twitter, Emirates wrote, “Real or fake? A lot of you have asked this question and we’re here to answer it. Here’s how we made it to the top of the world’s tallest building, Burj Khalifa.”

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This is what the Behind-the-Scenes Footage Showed

The 1-minute long behind the scenes video starts with a shot of the enormity of Burj Khalifa and the idea of going on top of it to shoot an ad. The clip then goes on to the actual truth of it all and shows the model of the ad being surrounded by safety experts, rehearsing the ad.

Then the BTS clip goes to the day of the shoot, with the model making her way through the top of the building. “From level 160, we climbed for over an hour to reach the top”, read the graphic on the BTS.

We then see the model, standing on top of the building, with adequate safety on her side and hours of training behind her back. The entire backdrop of Dubai can be seen with the model excitedly saying, “You’re the highest person on the planet, it’s incredible”, to a safety personnel who’s seen making sure that the model is safe.

The final shot of the behind the scene shows the model, standing bravely on the platform and giving a flying kiss to the camera.

“Casting Call Made, Skydiving Instructor Casted”

The emirates further shared a statement describing the process of the shoot.

“The ad was filmed without any green screen or special effects and was the result of rigorous planning, training, testing and a strict safety protocol. At the pinnacle of the building, the main protagonist had a reduced circumference space of only 1.2 metres at 828 metres high to pull off the stunt. A casting call was put out to Emirates’ very own cabin crew team and while there were some willing and capable candidates, a professional skydiving instructor was cast to ensure the highest levels of safety,”

-read the statement.

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“Safety Remained Main Priority”: How Emirates Shot the Ad

“Throughout filming and in preparation of the shoot, safety remained the main priority. A custom platform with an attached pole was built at the top for the protagonist to stand on. She was attached to the pole as well as two other different points directly to the pinnacle, through a hidden harness under the Emirates uniform,”

-the statement further read.