Netizens on Twitter have been sharing screenshots of them uninstalling Swiggy app in their phones as ‘#HinduPhobicSwiggy’ hashtag has gone trending on the microblogging platform. The fuel was added to the fire when right-wing outfit leader Sadhvi Prachi also took to the social media platform and called out the food delivery giant of being Hindu Phobic. The entire issue stemmed after visuals of a billboard prompting Swiggy went viral on social media.

“Hey @Swiggy why don’t you give Similar gyan on Eid/Christmas? Afraid of Sar Tan Se Juda gang? Since you serve diverse communities, it’s important for you to learn to respect all religions. Remove your Holi ads. #HinduPhobicSwiggy”, Sadhvi Parchi tweeted, adding the now trending hashtag in her tweet.

The billboard that has caused outrage on Twitter features eggs, and reads “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart”, with the ‘Kisi ke sarr par’ part having a red coloured cross sign on its side.

Later today, Yogi Devnath, another member of right-wing group All India Sadhu Samaj, took to Twitter and wrote, “Hey Swiggy it’s not okay to give selective information on Hindu festivals. Your Holi reel and billboard is creating a wrong perception about Holi. You must apologise and take steps to promote cultural diversity.”

The Facts of the Matter

In recent years, there have been several instances where brands and corporations have received criticism online for promotions that hurt religious sentiments of people. In the recent incidents, popular brands such as Manyavar, Dabur, FabIndia, and more, have been called out for their alleged objectionable portrayal of Hindu festivals and rituals.


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Swiggy Gets Flak Over Controversial Billboard

Recently, food delivery giant Swiggy too received flak for its billboard, in which the company asked people to not throw eggs on others on Holi, asking people to “bura mat khelo”. While the gesture by the company can be looked at in a positive way, various right wing organisations have expressed their displeasure, calling out Swiggy and asking them why they don’t create such campaigns for festivals of other communities.

The entire incident started when netizens started sharing visual of a Swiggy billboard. “Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart”, the billboard read, with a giant read-cross sign beside the ‘Kisi ke sarr par’ part, essentially urging people to not play Holi by throwing eggs on people.


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#HinduPhobicSwiggy Trends on Twitter

This urge did not go too well with Sadhvi Prachi, who took to Twitter and wrote, “Hey @Swiggy why don’t you give Similar gyan on Eid/Christmas? Afraid of Sar Tan Se Juda gang? Since you serve diverse communities, it’s important for you to learn to respect all religions. Remove your Holi ads. #HinduPhobicSwiggy.”

Vlogger and YouTuber Elvish Yadav also played the same tune and tweeted, “The recent Billboard advertisement of @Swiggy is a clear attempt to defame Holi & create a negative perception among people. The lack of similar Ads for non-Hindu festivals shows a clear bias. Show some sensitivity and Apologize to Hindu community. #HinduPhobicSwiggy.”


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Users Share Screenshots of Uninstalling Swiggy

As hours passed, the hashtag started rising on Top Trends in India, with Twitter users sharing screenshots of them uninstalling Swiggy from their phones.

 

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