On Tuesday, YouTube launched “Super thanks” feature to attract and reward more creators. This feature also helps the video creators to earn money from fans. This feature was reportedly launched by Alphabet Inc. to attract more creators to their platform.
Brief About “Super Thanks”
Super Thanks is working in beta at present and with the latest expansion, it is now available to thousands of creators who monetize their content. The feature is available to creators and viewers in around 68 countries on desktop and mobile devices (Android and iOS).
This exclusive feature is a fourth way for aspiring and established YouTubers to make money from their viewers. It comes as a competition for platforms like short-form video app TikTok and Facebook’s Instagram (Reels) are investing heavily to court and attract creators to film viral videos.
“Super Thanks” Pricing and Packages
As per the company, fans can purchase Super Thanks at four price pointers, ranging from $2 (roughly Rs. 150) to $50 (roughly Rs. 3.730). It is a way to express gratitude and support their favourite YouTube channels.
After a purchase on a video page of a creator, a highlighted comment will appear in the comment section, allowing the creator to respond to the fan’s token with a comment or any likewise reaction.
Membership and Revenue Generation
Fans have been able to pay for exclusive and membership content through channel membership schemes. Viewers on a live streamed YouTube video can also pay for Super Chats to pin their comments to the top of the comment section and get a response from their favourite creator.
As an example, YouTube revealed that, while beta testing Super Thanks, psychic intuitive Nicholas Ashbaugh was able to generate a new revenue stream, one that now accounts for nearly 15% of his revenue, by tapping this new way to recognize and engage with his most active fans.
Motive Behind Launching Super Thanks
In a recent blog post YouTube has said that-
“Creators are at the heart of what we do here at YouTube, and we’re constantly exploring new ways to help them get started, grow their businesses and diversify their revenue. In fact, we offer a multitude of ways that creators can make money on our platform, from running ads and selling merchandise to channel memberships and beyond.”
Further adding they said that-
“We’ve recently been experimenting with an applause feature that allows fans to show support for their favourite YouTube channels. Based on creator feedback, today we’re super excited to share that it’s expanding to even more viewers and creators, along with a new name: Super Thanks.”
Super Thanks Launched Because of the High-Demand
As per YouTube, since launching Super Chat in 2017 and Super Stickers in 2019, creators from around the globe have wanted them to bring this magical experience beyond live streams and Premieres to video uploads.
So responding to this with a final launch the company said that-
“Enter Super Thanks! Fans watching YouTube videos can now purchase Super Thanks to express their gratitude and show support. They will see an animated GIF and, as an added bonus, get a distinct, colourful comment to highlight their purchase, which creators can respond to.”