Safiyya Riyadh, the co-founder of Magenta Flowers, is a mom-of-three who has created a brand that sells jewellery out of breast milk. The mom-preneur based in UK is expecting her turnover to be somewhere around £1.5 million (Rs. 15 crores) come 2023.

Safiyya Riyadh has co-founded her brand with her 41-year-old husband Adam. The two are in the business of preserving flowers used in special occasions, and turning them into accessories that can stand the test of time for years to come. The entrepreneur-couple based in London got to know about jewellery that can be made out of breast milk during COVID-19 lockdown. Since then, there’s been no looking back for these two and their business.

According to a Mirror report their business surged 480% after they started using breast milk as a material for their accessories and jewellery. Their customers include mums who face challenges when it comes to breastfeeding, and even mothers who are dealing with the loss of their children.

Contents hide
1. The Facts of the Matter
2. Meet Safiyya Riyadh and her husband Adam
3. An Idea Can Change Your Life
4. Business Shoots Up to 470%
5. Breast Milk a “Hidden Gem”

The Facts of the Matter

Shark Tank India, the popular reality show did a lot of things for the Indian masses. The show not only introduced common Indians with terms such as equity, and stake-holding, but it also reaffirmed an important notion. The notion of no idea being “bad” as long as it caters to an audience.

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Meet Safiyya Riyadh and her husband Adam

Recently, a mom-of-three from London, UK – along with her husband – is making buzz for projecting a turnover of £1.5 million (Rs. 15 crores) for her business that may sound strange to someone. Safiyya Riyadh and her husband Adam are proud co-founders of Magenta Flowers, a brand that makes jewellery out of breast milk.

The couple initially started selling accessories that were made out of flowers used during occasional flowers. The accessories gave people a chance to immortalize certain memories and occasions of their lives.

An Idea Can Change Your Life

In 2020, during lockdown, Safiyya read an article about breast milk being an increasingly sought-after component to make jewellery. A bulb lit in the heads of Safiyya and Adam and they decided to do more research and implement the same in their own work.

With enough effort and research, Safiyya perfected the process of dehydrating breast milk. The dehydrated power was then mixed with high-quality resin, and the first batch of jewellery made out of breast milk was created.

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Business Shoots Up to 470%

After adding the product line, the couple’s business shot up by a shocking 480%. Their business continues to soar high and Safiyya is confident that they will generate a turnover of about Rs. 15 crores in 2023.

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Breast Milk a “Hidden Gem”

Safiyya talked to prominent UK-based daily Mirror and said how the breast milk is like “hidden gem”.

“I feel there is so much stigma around breast milk and in some cases breastfeeding in public that for me, it is almost like a hidden gem. It provides a sentimental connection between mothers and their babies and celebrates that cherished bond”, she was quoted saying.

So far, Magenta Flowers has delivered earrings, rings, and other accessories made with breast milk to 4,000 people. What started with just Safiyya and Adam, has now shaped into a well-oiled machinery of a business with 10 more employees.

 

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