Cadbury recently recreated its legendary 90s Dairy Milk ad, this time with a gender swap twist. On the release of the ad, the netizens reacted extremely positively, with claiming that they were filled with nostalgia. The ad comes right before the beginning of the highly awaited IPL and the T20 World Cup. It also comes at a time when conversations and actions around gender roles and equality are getting more important by the day.

Contents hide
1. Details
2. The Facts of the Matter
3. How Does the Old and the New Ad Compare
4. “Obvious Twist that Was Long Overdue”: Netizens React Positively to the Ad

Details

The entire country is waiting for the resumption of Indian Premiere League. The excitement is palpable as right after the IPL, the national team is to play the T20 World Cup. With an entire cricket season of T20 etched out, it is a surety that cricket is going to turn evoke massive fervour in the next couple of months.

And the season has already kicked off on a ‘sweet’ note, with the re-imagined Dairy Milk cricket ad.

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The Facts of the Matter

What happens when you amalgamate the most loved sport in India and most affectionately bought chocolate in the country? The answer to that was discovered in 90s when Dairy Milk had released its ‘Kuch Khaas Hai’ ad. The ad was produced by ad agency extraordinaire – Ogilvy and Mathers.

The creative brain behind the iconic ad was ad-man Piyush Pandey, who’s also behind similar iconic Indian ads for brands like Fevicol, Ambuja Cement, etc.

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How Does the Old and the New Ad Compare

The 90s ad takes the viewer to a tense moment on a cricket field as a batsman is just 1 run short of his century. We also see a girl, with the Dairy Milk chocolate in her hand, watching the batsman tensely and keenly.

As the batsman swings the bat, one is sure that it’s going to be a catch. However, the ball is out of the reach of the fielder, and it’s a six. The crowd is applauding. We soon catch perhaps the most iconic moment in an Indian ad.

The girl mentioned above, dodges the security, and rushes to the ground. She also does a quirky yet heartwarming dance and, in the background, a beautiful song plays.

Watch the Old Ad Here: 

Meanwhile, the new ad is similar in concept, but slightly different in execution. In the place of a batsman, a female batsman can be seen. On the other hand, in the place of the quirky and adorable girl that stole the show, is a young Punjabi man.

In this ad, a women’s cricket match is at a tense stage and is being spectated by a crowd full of men. On the sidelines, a man can be seen holding a Dairy Milk, watching the match tensely.

Soon the female cricketer hits a six, and the man, rushes to the ground and dances in the same reckless abandon as the woman had in the iconic ad from 90s.

Watch the New Ad Here:

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“Obvious Twist that Was Long Overdue”: Netizens React Positively to the Ad

The ad has garnered massive appreciation. It’s being especially appreciated for keeping the soul of the ad similar, while adding the simple gender twist with subtlety. Brand communication strategy consultant Karthik took to Twitter and wrote, “Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy 🙂 A simple, obvious twist that was long overdue, and staring right at all of us all this while!”

Mediacorp C-level employee Parminder Singh also acknowledged the messaging of the brand and wrote, “An iconic campaign, a contemporary twist and so many relevant messages!”

Similarly, several netizens reacted positively to the ad.